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Dallas Heart Walk
Charity WalkDallas / Fort Worth, TX30,000+ Participants2025

Dallas Heart Walk

Full Ops
ClientAmerican Heart Association
Org TypeNonprofit 501(c)(3)
Event TypeCharity Walk
LocationDallas / Fort Worth, TX
Year2025
BeneficiaryCardiovascular research & CPR/AED training
Participants30,000+
Fundraising Rank#1 in US
Services Delivered
Site LogisticsVolunteer CoordinationDonor VIP ManagementPublic SafetyPermittingVendor Management
Project Overview

30,000 Participants. The Largest Heart Walk in the Country.

The Dallas Heart Walk is the American Heart Association's largest Heart Walk in the country, drawing 30,000 participants across DFW venues each year. The event is built around corporate fundraising teams, survivor recognition, and AHA health programming. ESW manages the full operational infrastructure on behalf of the AHA.

The Dallas Heart Walk is the largest Heart Walk in the country — 30,000+ participants raising funds for cardiovascular research at venues across DFW each year. ESW manages the entire operational infrastructure: site design, volunteer coordination, sponsor activations, donor VIP management, and public safety planning.

The Heart Walk is the American Heart Association's signature annual fundraising walk, held in cities nationwide. The Dallas/Fort Worth chapter has grown into the country's largest, driven by substantial corporate participation from the DFW business community.

The Scale
30,000+Participants across DFW venues
#1Largest Heart Walk in the United States
50+Sponsor and vendor activations managed
01 / 05
How We Made It Happen

30,000 People. One Seamless Operation.

Managing a 30,000-person walk across DFW venues requires detailed site planning — participant flow, sponsor activation placement, VIP zones, and volunteer coverage across the full footprint. ESW coordinates city permits, designs the venue layout, manages the 50+ sponsor and vendor activations, and deploys volunteer teams site-wide. The event serves corporate fundraising teams, individual walkers, and heart disease survivors, each requiring different on-site logistics.

Site Design & LayoutFull venue layout across the event footprint — participant flow, sponsor activation zones, VIP areas, and pedestrian access planned from the ground up.
Public Safety CoordinationDallas PD, EMS, and site security coordinated across all zones for a 30,000-person event.
Donor VIP ManagementDay-of logistics for the VIP experience — dedicated space, check-in, and coordination for the event's top fundraisers and corporate partners.
Sponsor Activation Management50+ sponsor and vendor activations coordinated, placed, and installed across the site footprint.
Volunteer DeploymentVolunteer teams recruited and deployed across the route, registration areas, and load-in support throughout the event.
From The Field

The Moment That Defines It

Byron Brown
Byron BrownAccount Manager

The size and scale of the Dallas Heart walk is really something you have to experience first hand to understand. Nothing gives our team more pride than working closely with the AHA and the hundreds of staff and volunteers to pull off a flawless, meaningful morning for all involved.

The Result

The Dallas Heart Walk has run without a safety incident across every year ESW has managed it. At 30,000 participants, it is the largest Heart Walk in the country. The site operates cleanly because the planning is thorough — the same permits, the same safety coordination, the same site layout process every year.

30K+

Participants

Attendees across DFW venues — the largest Heart Walk in the US.

50+

Activations Managed

Sponsor and vendor activations coordinated on-site.

From The Field
Work With ESW

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