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JPMorganChase Corporate Challenge
Corporate EventDallas, TX~3,000 Corporate Participants2025

JPMorganChase Corporate Challenge

Full Ops
ClientJPMorgan Chase & Co.
Org TypeCorporate (Public Company — NYSE: JPM)
Event TypeCorporate Running Event
LocationDallas, TX
Year2025
Participating CompaniesDozens
Distance3.5 miles
Services Delivered
Full Event OperationsCourse LogisticsCorporate RegistrationPublic SafetyPermittingVendor Management
Project Overview

A 3.5-Mile Corporate Run Through Downtown Dallas — Employees Only.

The JPMorganChase Corporate Challenge is a 3.5-mile non-competitive run open exclusively to company employees, held in Dallas as part of a series that operates in four U.S. cities. Teams register by company, run together through downtown, and stay for a post-race concert.

ESW works alongside On Board Experiential as production partner on the Dallas edition. ESW's scope covers venue design, site layout, event build-out and teardown, city permitting, course logistics, corporate team registration, PA production, and public safety coordination. The post-race concert is also within our scope.

The Corporate Challenge series was founded in the 1970s and has expanded to cities globally. Dallas is one of just four U.S. stops. It is one of the few large-scale running events owned entirely by a corporation, and one of the most effective corporate HR and wellness investments a company can make.

The Scale
3.5 miNon-competitive course through Dallas
DozensDFW companies fielding teams
Full OpsESW manages every element end-to-end
01 / 06
How We Made It Happen

When the City Shows Up to Run.

ESW works alongside On Board Experiential on the Dallas edition. ESW's scope covers city permitting, course setup, corporate team registration and corrals, PA and announcer production, public safety coordination, and the post-race concert infrastructure. The event runs across downtown Dallas and requires the same street closure and permitting coordination as any large-format road event.

City Permitting & Street ClosuresCoordinating street closures, park permits, and city approvals for a downtown Dallas course.
Course Setup & TeardownFull course setup and breakdown — cones, barricades, signage, and timing mat deployment across the 3.5-mile route.
Corporate Registration ManagementManaging company team check-in, bib distribution, and corral assignment for dozens of participating DFW companies.
PA & Announcer ProductionPA system and announcer coordination from the start line ceremony through the finish and into the post-race concert.
Public Safety PlanningDallas PD coordination, EMS deployment, and crowd management across the course and post-race area.
Post-Race Concert & FestivalManaging the post-race party and concert that closes out race day — stage logistics, vendor activation, and crowd flow for the celebration area.
From The Field

The Moment That Defines It

Byron Brown
Byron BrownAccount Manager

“A corporate event has to feel like a big deal — because for the people there, it is. We make sure it looks and runs like one.”

The Result

ESW partners with On Board Experiential on the JPMorganChase Corporate Challenge, managing venue design, site layout, event build-out, permitting, course setup, and the post-race concert. Dozens of DFW companies field teams each year.

3.5 mi

Course Distance

Non-competitive, team-based run through downtown Dallas.

4

U.S. Cities

Dallas is one of four U.S. stops in the Corporate Challenge series.

Full Ops

ESW Scope

Every operational element managed under one roof.

From The Field
Work With ESW

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