Running event production has a lot of moving parts, and most of them are invisible to participants until something goes wrong. We manage the full operational layer: permitting, certification, vendors, and staffing, so the only thing your organization’s name is attached to is a well-run race.
We design race courses, coordinate physical course marking, and manage the city relationships required to get a route approved and ready. The logistics of putting a course on public roads start earlier than most organizers expect.
Aid stations, timing systems, fencing, medical support, finish-line production: every vendor is sourced, contracted, and accountable to us so nothing falls through on race day.
USATF certification, special event permits, fire marshal approvals, and insurance requirements all operate on different timelines. We track the full regulatory sequence and manage each application so nothing stalls your race date.
We coordinate police, medical, and crowd management across the full course, not just the start and finish, so participants are supported at every mile.
Participant recruitment and retention drives the financial model for most running events. We support the full communications cycle, from registration launch through post-race follow-up, to keep your numbers where they need to be.
We build and manage event websites that handle registration, provide participant information, and serve as the communications hub from launch through results posting.
Our team can easily create brand compliant, public-facing graphics, signage, social media templates and more.
We manage all participant-facing communications: wave assignments, bib pickup instructions, course maps, weather updates, and post-race results, so your inbox stays clear and participants stay informed.
We design, distribute, and compile post-race surveys so you have participant feedback in a format ready for planning meetings, sponsor reporting, and next year’s recruitment.
Our team has decades of experience working with and producing some of the largest and coolest running events in the country. Depending on the mission of your organization, we can help you shape the concept and execution of your run to align with your vision.
Charity runs are one of the most effective fundraising formats in the nonprofit space. We handle the production so your team can focus on the mission and the donors.
Municipal running events build community engagement and drive economic activity. We manage the permitting, safety coordination, and logistics that city-hosted races require.
Brand-sponsored running events need production quality that reflects the sponsoring organization. We deliver the operational infrastructure and on-site execution to match.
For companies building proprietary running event series, consistent execution across markets matters as much as the race itself. We provide the operational framework that keeps it consistent.
We’ve served as the production partner on agency-managed running events, handling logistics and permitting without disrupting the agency’s client relationship.
Running events require a production timeline most organizations underestimate. We’ve been producing them since 2012 and have built our processes around what they actually require. Our clients don’t get a learning curve. They get a team that already knows the course.
We produce running events across all formats and distances: marathons, half marathons, 10Ks, 5Ks, multi-distance race weekends, and trail runs. We’ve managed events ranging from a few hundred participants to large-scale marathon weekends with thousands of runners.
Yes. Running events require route permits, road closure approvals, and public safety coordination across multiple city departments. We manage the full permitting sequence and USATF course certification so your course is legal, measured, and approved before race day.
Every event is scoped individually based on course distance, participant count, vendor requirements, and staffing needs. We provide custom quotes after an initial consultation.
Turn-key scope includes course design and planning, route permitting and USATF certification, timing vendor coordination, aid station management, public safety planning, participant communications, day-of execution, and post-event recap reporting.
For running events, 9 to 12 months is our standard recommendation. Route permitting and city coordination timelines are longer than most organizers expect, and earlier engagement protects your date and course.
We handle participant-facing communications: event websites, registration support, logistics emails, and post-event surveys. Broader marketing and sponsorship outreach stays with your team, though we coordinate closely with whoever is managing it.
Our primary offices are in Dallas, with teams operating across Texas and Colorado. We produce events nationwide and have managed running events across the country.
